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The Always-On
Content Studio

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Supercharging content output

You need more content. You need it faster, more frequently and at higher volumes than ever before. You need channel-specific executions that support your brand narrative. And your current agency partner isn’t nimble enough. Our 24/7 content lab turns rough ideas into polished executions in hours not days. We operate with the speed and efficiency of a newsroom and the commercial creativity of an ad agency. 

Our Process

Bord Gais Energy - #HURLINGTOTHECORE

Always-On Content Strategy & Production

Case Study

1. Content Strategy

Whether the strategy drives the idea or the idea inspires the plan, either way we consistently deliver on both. Our content studio was purpose-built for a world where people make, consume, and are influenced by more content in a day than their grandparents saw in a lifetime. Brand goals, concept and content are planned in-sync with our distribution strategies. This allows us to produce ideas and work that travel far by perfectly bridging each brand’s bought, owned, and rapidly earned media channels. Creative is ideated side by side with production, strategy and insights allowing high quality content to be delivered more quickly and more cost efficiently.

The Strategy

Balls.ie X Sky Sports

Live Studio Show

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Budweiser x Balls.ie

Web Series

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2. Insights

Great ideas come from everyone and everywhere but if you’re not listening you will miss ideas that could transform your business. By building a model that welcomes creative minds from more than just advertising backgrounds – artists, photographers, musicians, fashion designers, social media influencers, people who had never even heard industry buzz words like “millennial” before – we’ve created a unique environment that puts us at the centre of culture as it grows. The influencers, publishers and micro-influencers that we work with have remarkable vision, skills and a diverse experience to share. They are arbiters of culture.

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Kepak - Stript Snacks x Sean O'Brien

Strategy, Production & Distribution

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Kepak - Stript Snacks x David Harte

Strategy, Production & Distribution

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Kepak - Sidekicks Prank

Strategy, Production & Distribution

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3. Creative

Behind every pixel, comma and click is a process that marries creativity, commerce and bold thinking. We think of ‘creative’ as more of an attribute than a specific department. Our creative team bring intelligence, curiousity, and discipline to the art of content marketing so that we can deliver creative that performs – beautifully. Creative is our vocation, code, video, design and storytelling our medium. The writing discipline at Bold is seamlessly integrated into our creative process to produce the most effective, efficient and engaging work — while ensuring that the brand voice stays authentic and consistent.

Creative

Jameson - St. Patrick's Day 2017

Micro-Content

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Big Al's - Prime Burgers

Micro-Content

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4. Content Production

Storytelling in the Always-On world requires a more efficient approach to content production, one that allows the spark of an idea to rapidly turn into a polished execution in hours or days rather than weeks or months. Our brand studio specialise in delivering disruptive, beautiful and simple design to everything from 3D animation to infographics. Our Film Studio blends cutting-edge production techniques with traditional storytelling. Our production solutions include creative and concepting, casting, cinematography, direction, editing, sound design and colour correction. Our post-production capabilities include workflow development for sites and applications, product demos, user journeys, trailers/reels, pre-roll and branded content.

Our Work

Allianz - When you move abroad

Concept, Production & Distribution

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5. Content Distribution

We live in a people curated where brands are scrambling to bridge the gap between their bought, owned and rapidly evolving earned media channels. To amplify the reach of earned shareable content we expertly manage your ad spend across channels driving conversions at the lowest cost. This careful planning is required to break through the clutter and reach target audiences.

Distribution

Instagram

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