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How we work

Our Process

#1

Discovery

Our goal is to find the intersection of what is trending with your brand’s messaging. This is the sweet spot. This is the spot where your brand’s story fits into the larger cultural conversation. We encourage clients to temporarily join our team in order for us to truly understand your business goals. At this initial stage we’ll conduct content a audit where we will cast an objective and professional eye over your social media content. We will tell you exactly what is working, what isn’t and how to fix it.

 

 

#2

Personality

Creating a strong, consistent voice is the key to building a real relationship with your audience. People ultimately buy from people —more specifically, people we like and relate to. Consumption happens in feeds and streams with less and less click throughs. Branded content should be instantly recognisable before a consumer sees your logo. We work with partner brands to develop a distinct look and feel for social including core content collateral and social media templates for use across platforms and content formats.

#3

Content Strategy

We use actionable insights to marry core topics, brand messaging and business goals in order to create a successful content planning, production and measurement framework. Our content strategies are rooted in the art of storytelling and anchored by data. We help our clients create a dynamic social presence with strategies – not tactics – that are designed to fuel engagement, build a community of loyal followers and increase share of voice. Because change is the only constant, we pride ourselves on having a deep understanding of the ever-shifting technology, tools and platforms that power social and content marketing. But most importantly, we know that one size doesn’t fit all and the key to success is forming personalized, authentic and ongoing connections.

 

#4

24/7 Newsroom

Our content studio was built on the belief that cultural relevance is the most important driver of business in today’s economy. We’re cultural analysts, at our very core is a dedicated understanding of consumers’ desires, cultural drivers and our clients business need. We help brands synchronise with culture using 24/7 intelligence to identify internet trends, territories and creative opportunities. Our data driven, newsroom, sees us draw on hundreds of data sources in real-time to help radically improve the speed and relevance of creative ideas. We combine data and editorial talent to identify the right stories, storytellers and content formats.

#5

Always-On Production

The best conversations between a brand and its followers happen in real time, and it takes an integrated, always-on approach to build and maintain the relationship. Creating an always-on content system  for your brand can seem like a laborious task. However, with micro-content it doesn’t have to be. Micro-content is the creation of smaller pieces of content that tell a succinct story. These smaller pieces of content are designed to build brand perception over time, be highly shareable, and optimized for social distribution. These assets may be small, but they provide huge value to your content marketing strategy.

#6

Distribution

We are obsessed with finding the right audience, agnostic of platform, that will drive the most engagement and conversation around your brand. A key component of our model is the re-integration of digital media planning as an extension of the creative process. Thinking about how well an idea will res0nate across social channels is something we do from its inception, not something we worry about later. Never before in the history of advertising has there been such a direct relationship between targeting, quality of content and the cost of media placements. In short, the resonance algorithms of leading platforms are designed to reward great creative content and increase media costs for poor content. Brand goals, concept and content are planned in-sync with our distribution strategies. This allows us to produce ideas and content that travel far by perfectly bridging each brand’s bought, owned, and rapidly earned media channels.

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